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This web page states the following, "Welcome to Texas Lodging! The Texas Hotel and Lodging Association THLA is a nonprofit trade association representing every aspect of the lodging and tourism industry." We saw that the web site said " Our membership includes all of the facets of lodging options in Texas, from the largest convention center hotel to the smallest Bed and Breakfast, along with full service and limited service operators, convention and visitor bureaus, chambers of commerce, and vendors who work within the hospitality industry." The header had hotel as the highest ranking optimized keyword. It is followed by events, THLA, and association which isn't as ranked as highly as hotel. The next words members.texaslodging.com uses is Texas. bed and breakfast was included and will not be seen by search crawlers.